Zebra unveils innovative new trade website
Zebra Products Ltd, is launching a brand new business-to-business website at BETA International (24-26 January) which will transform the way retailers order and update their stock.
The new site, developed by retail specialists Citrus Lime, will go live in Spring 2016 and make retailers’ lives easier, acting as a centralised point for stock and purchasing of Zebra’s premium equestrian brands. Whether that’s being able to download price change details or import new products direct rather than having to create individual items manually, this innovative and efficient system will streamline the purchasing process. Anyone that has a trade account will be able to make use of the new service through a secure log in.
‘Our retailers are integral to the wider success of the business, so it’s essential we are able to support them as much as possible,’ said Simon Middleton, managing director of Zebra Products Ltd. ‘This new site offers an integrated database which will allow retailers to track our stock levels more efficiently meaning they are able to give customers more accurate information and keep them better informed as to when products might become available or about delivery dates.
‘We’re thrilled to be back at BETA for the first time in almost ten years and it’s great that we are unveiling something so exciting that will ultimately help our retailers. We’ll be joining Citrus Lime on their stand and using it as an opportunity to tell people about the site before it launches. It’s also a chance to catch up with familiar faces over a coffee so please drop by and say hello.’
The new system will be particularly useful for more seasonal products with less of a need to discount items as the new system will ensure a more even flow of stock. Ultimately it will help retailers make better decisions, be able to plan better and be more accurate.