BETA International’s Innovation Awards, with their fresh, new format for 2020, certainly hit the spot with the trade-only audience who gathered to hear the winning products announced. 


Sixty-four exciting new products were entered into the awards and considered by an independent panel of judges – retailers Adrian and Julie Charley, of Townfields Saddlers, Dr Georgina Crossman, administrator of the National Equine Forum, and Sonya Cox, a key member of the NEC Group’s Sustainability Working Group.


Distributed in the UK and Ireland by Zebra Products, the GoLeyGo 2.0 Halter and Lead Rope set created in cooperation with Kerbl and Covalliero won the Technology Innovation Award. 
Judges’ comments: “The product is simple but clever, allowing handlers to release the rope from the headcollar. We like the fact that it can be used for other animals, too.”
Meeting the criteria of the Technology Innovation category, GoLeyGo 2.0 incorporates technological advances in development and manufacture, with the potential to revolutionise. Created with the use of technical materials and designs based on extensive research and development, the product is a well-deserved winner. 
GoLeyGo® is an innovative magnetic securing system that ensures a secure connection between human, horse and technology. Products include halters and lead ropes as well as adapter pins for use with existing halters. Made from high quality materials, the products impress both with design and simple operation.
The easy handling, single-handed intuitive operation and the connection and separation of two elements in mere seconds make the GoLeyGo® 2.0 a unique, innovative product for greater comfort and security when leading horses.

Back